Your restaurant's customer database: what to collect, how to protect it and how to use it
Your repeat customers are your most valuable asset, but you cannot reach them if you do not know them. Collect the little that is useful, protect it, and use it in ways that also benefit the customer.
What to collect and what not to
Collect only what you need:
- Name and phone number, with the customer's explicit consent.
- Useful preferences (food allergy, favourite item) that serve the customer.
- Order history so you know what they like and reward their loyalty.
- Do not collect data you do not need (ID, detailed address) unless delivery requires it.
Protection and use
Give each employee only the access they need so only those who need customer data see it, and never send promotional messages to people who did not consent. Legal rules on data protection and marketing differ and change, so check them with your lawyer or the relevant authority. RAWA has a customer record and a card per customer tied to the loyalty program, and permissions for staff.
Try RAWA free for 7 days with no card: rawaerp.com/register. Questions: [email protected].
Try RAWA in your restaurant
A 100% Arabic-first cloud restaurant system — an offline-capable POS, kitchen display, QR menu, inventory & recipes, and accounting with e-invoicing (JoFotara) on every plan.
Start a free 7-day trial — no cardCommon questions
Should I ask for customer consent?
Yes, collect the number with their consent and tell them how you will use it.
May I send promotions to everyone in the database?
Only to those who agreed.
Is the customer record tied to loyalty?
Yes, in RAWA to the customer card and loyalty program.
Who sees customer data?
Only those you give permission.